A project page built for the visit, not the brochure
Turning a residential project page from a gallery of renders into a clear path from interest to a site visit.
The situation
Buyers comparing residential projects need to shortlist quickly: does a unit type fit my family, where exactly is it, when is delivery, and how do I see it. Most project pages lead with renders and slogans and hide those answers in a downloadable PDF.
What typically goes wrong
- Full-screen renders and a slogan above the fold
- Unit details locked inside a brochure download
- A generic contact form asking for a budget range
Design decisions
- 01
Lead with fit, not with adjectives
The first screen lets visitors filter by bedrooms and size, so they see within seconds whether the project is for them.
- 02
Make location and delivery explicit
A real map with travel times to key places, and the delivery stage stated plainly, because these are the questions sales teams answer all day.
- 03
Replace the brochure with the page
Floor plans and specifications live on the page, readable on a phone, instead of inside a heavy download.
- 04
One next step: book a visit
The primary action is scheduling a site visit or asking a question on WhatsApp. Payment details are discussed in conversation.
This is a self-initiated concept created by NEXM to demonstrate an approach. It is not a client project, and it does not represent a real company's product or results.
Related services
Tell us what isn't working. We'll tell you honestly what we'd change.
No forms, no sales script. A WhatsApp conversation with the people who would do the work.