Find where your product loses people, before you redesign anything.
We go through your website or app step by step and show you where customers hesitate or leave, ranked by what to fix first.

- Main button below the fold on mobile High impact
- Price question unanswered on page High impact
- Low-contrast link text Quick wins
- Form asks for email twice Quick wins
Redesigning without a diagnosis is guessing with a bigger budget.
When results disappoint, the instinct is to redesign everything. Usually the problem lives in a few specific places: a confusing step, a missing answer, a button that says the wrong thing. Find those first.
Signs you might recognise
- Visitors arrive, but few complete the main action.
- A redesign is being discussed without knowing what's actually wrong.
- Support keeps answering the same questions.
- Your team disagrees about what to fix first.
Who it's for
- Businesses with a live website or app that underperforms.
- Teams planning a redesign who want to know what to keep.
- Founders who need an honest outside view of their product.
For your business
- A prioritised list instead of an open-ended redesign.
- Evidence to settle internal debates.
- Quick wins your team can ship soon, separated from deeper changes.
For the people using it
- Fewer dead ends and confusing steps.
- Clearer answers at the moment of decision.
- A smoother path on the devices they actually use.
How we approach it
Agree the goal
We define the journey that matters most to your business, such as booking, buying or registering.
Walk it as a user
We go through that journey on mobile and desktop, checking clarity, friction, trust and accessibility at every step.
Prioritise
Every finding is ranked by its likely impact on the main action and the effort needed to fix it.
Walk you through it
We present the findings and recommendations so your team knows exactly what to do next.
What you receive
- Findings ranked by priority, each with a practical recommendation
- Annotated screenshots showing where each issue occurs
- Quick wins separated from structural changes
- A walkthrough session with your team
Not ready for a full audit?
Send us the link to your main page on WhatsApp. We'll review it and reply with three practical notes, ranked by priority. No obligation.
Related work
- Self-initiated concept · not client work
Clinic booking in three decisions
How a specialty clinic's booking journey changes when it's designed around the patient's three real questions.
- Self-initiated concept · not client work
A project page built for the visit, not the brochure
Turning a residential project page from a gallery of renders into a clear path from interest to a site visit.
- Self-initiated concept · not client work
Onboarding that earns trust before it asks for documents
Reworking a financial onboarding flow so people understand why each document is needed and never lose their progress.
Frequently asked questions
What do you need from us?
Access to the website or app (a link, or test access for an app), the main action you care about, and any data you already have, such as analytics or common support questions.
Will you tell us things we don't want to hear?
Yes. An audit is only useful if it's honest. We explain why each issue matters and how to fix it, without dramatising.
Can you implement the fixes too?
We can redesign the screens or pages involved as a follow-up UX/UI or web design project. Your developers then build the changes.
How much does it cost?
Every project is quoted individually once we understand the scope, so there are no packages or price lists on this site. Send us a message on WhatsApp describing what you need and we'll talk it through.
Does your product need a checkup?
Tell us what you'd like people to do on your site or app, and where you suspect they stop.
