Design that turns interest into action.
We design websites, apps and landing pages around one moment: the second a person decides to book, buy, register, or leave.
The realityIt starts with a person, a phone and a decision.
What do you need help with?
Choose one. We'll take you straight to it.
How NEXM works, in three scenes
Skip the storySomeone opens your page between two other things.
They have a question and a few minutes. If the answer is clear, they act. If it isn't, they close the tab, and you never find out why.
Then the interface gets in the way.
Fields before answers. Buttons that compete. The one thing they came for, hidden behind everything else.
- 14 fields before the first answer
- Three buttons that say the same thing
- Hours and location three taps deep
- “We'll call you within 24 hours”
Design is the work of removing doubt.
We rebuild the experience around the decision the person came to make.
- UnderstandWhat does this person need to know to feel ready?
- StructureReorder the journey around that decision.
- InterfaceMake the next step the most obvious thing on screen.
- ValidateCheck it with real behaviour before it ships.
Illustrative example of a typical booking flow, before and after.
Six ways we help, each with its own page.
06services
Pick the one closest to your situation. Each page explains the problem it solves, how we work and what you receive.
- Arabic & English
- Figma files ready for developers
- Egypt & the Gulf
UX/UI Design
Complete user journeys and design systems, built on how people behave rather than on taste.
Explore UX/UI Design
Web Design
Company and service websites designed to turn visitors into customers.
Explore Web Design
Mobile App Design
UI and UX for mobile apps, from the first idea to a complete design system.
Explore Mobile App Design
Landing Pages
Campaign pages designed for one goal: raising the conversion rate.
Explore Landing Pages
UX Audit
A review of your website or app that pinpoints where you lose customers before they complete the action.
Explore UX Audit
Product Strategy
Clear decisions about who the product is for, what it solves and what the first version includes.
Explore Product StrategyNot sure which one?
Tell us what's not working. We'll point you to the right service.
One short WhatsApp message is enough. No forms, no sales call.
Ask on WhatsApp (Opens WhatsApp)
Businesses that pay for every visitor, and teams building products people rely on.
Specialty clinics
Where a confusing booking flow means a patient books somewhere else.
Real estate & residential projects
Where buyers shortlist in minutes and a brochure PDF loses them.
Finance & professional services
Where trust has to be earned on screen before anyone shares details.
Founders & product teams
Turning an idea, or an existing product, into something people understand and use.
No screen before the decision behind it.
- 01
Discover
We start with the business goal, the people using the product and the decision they need to make. Every project begins here.
- 02
Define
We agree in writing what's in scope, what success looks like and when each part will be delivered.
- 03
Design
Journeys, wireframes, then high-fidelity screens and a prototype, reviewed with you at each stage.
- 04
Deliver
A Figma file ready for your developers, and support while it gets built.
We'd rather show our thinking than describe it.
Product work designed by the NEXM team, from travel booking to childcare operations, plus self-initiated concepts in the sectors we serve and the thinking we share in public.
Selected work
TraventA calmer way to find and book a stay
A travel and stay-booking product designed around trust: calm browsing, clear listings and a confident path to booking.
View project
CardoOThree connected experiences, one clear system
A UX critique and redesign of a connected-devices app: the device list, the watch overview and the activity dashboard.
View project
On CaféBook, track and enjoy your café
A research-led café app for booking a table, tracking orders, collecting loyalty rewards and sharing the experience.
View project
Self-initiated concepts
- Self-initiated concept · not client workSpecialty clinics
Clinic booking in three decisions
How a specialty clinic's booking journey changes when it's designed around the patient's three real questions.
View concept - Self-initiated concept · not client workReal estate & residential projects
A project page built for the visit, not the brochure
Turning a residential project page from a gallery of renders into a clear path from interest to a site visit.
View concept - Self-initiated concept · not client workFinance & professional services
Onboarding that earns trust before it asks for documents
Reworking a financial onboarding flow so people understand why each document is needed and never lose their progress.
View concept
Published thinking
The button that taught ChatGPT to flatter
A short series on how a feedback button became part of an AI product's behaviour, and what that means for designers.
Published in Arabic on our Facebook and Instagram pages.AI can draw dozens of screens. Who decides?
Why choosing the right screen for real customers is still a design decision.
Published in Arabic on our Facebook and Instagram pages.
What you can expect from us
Clarity before beauty
Every visual element serves a clear purpose. We don't decorate unclear decisions.
Strategy first
We don't start drawing before we understand the business model, the user and how success is measured.
Honest advice
We tell you what you need to hear, even when it delays an approval.
Direct contact
You talk directly with the NEXM team members doing the work, not through layers of account managers.
Questions people ask before they message us
How do we start?
Send a message on WhatsApp describing your business and what you need. We'll ask a few questions, and if it's a good fit, agree on scope together.
Do you publish prices?
No. Each project is quoted individually after we understand its scope, so there are no packages or price lists on this site.
Which languages do you work in?
Arabic and English, for conversations and for the products we design, including proper right-to-left Arabic interfaces.
Where are your clients?
We work with businesses in Egypt and the Gulf, including Cairo, Riyadh, Dubai and Kuwait City. Work happens remotely.
Do you build or develop the product?
We design. You receive developer-ready Figma files and support during the build. If you also need development, tell us and we'll discuss the options openly.
Tell us what isn't working. We'll tell you honestly what we'd change.
No forms, no sales script. A WhatsApp conversation with the people who would do the work.
Or start smaller
Send the link to your main page. We'll reply with three practical notes, ranked by priority. No obligation.
