On Café
Book, track and enjoy your café
A research-led café app for booking a table, tracking orders, collecting loyalty rewards and sharing the experience.
- Team
- NEXM team
- Type
- Product concept
- Platform
- Mobile app
- Scope
- User interviews · Affinity mapping · User flows · Style guide · Mobile UI
The challenge
Regular café visitors told us the same things: menus are hard to see before arriving, loyalty schemes are a chore, and there's no way to know if a table or a favourite brew is available.
The process
- 01
Listen first
Interviews with frequent café visitors, synthesised on an affinity map into clear themes: menu visibility, loyalty friction and availability.
- 02
Shape the flows
Booking, ordering and loyalty designed as one connected journey instead of three separate features.
- 03
Make it warm
A coffee-toned palette, generous photography and a compact style guide that keeps every screen consistent.
The design
A warmer interface where the menu, your table and your rewards are all one tap away.
Shown with the product names used during the project. Screens are design work, not live products.
Related services
Tell us what isn't working. We'll tell you honestly what we'd change.
No forms, no sales script. A WhatsApp conversation with the people who would do the work.